Date Issued: 15th December 2022 Leading estate agent, Hamptons has announced it will release a TV Ad that will premiere on Boxing Day. The new advert will run in 30 and 60 second versions; with the 60 second ad to be broadcast for the first time on Sky Adsmart on 26th December, and the 30 second version will premiere on Channel 4 during Jumanji on the 28th December. Both versions of the advert will continue to air across the festive season and into the New Year on Channel 4, Sky and Virgin channels respectively.
The Hamptons advert takes the viewer on a toddler’s journey of discovery seen through his eyes. The imaginative story taps into that powerful connection of the wonder we experience when moving into the home of our dreams. The viewer lives with the child in these moments, as the toddler roams from room to room, whilst his parents unpack boxes and settle into their new home.
Working with the production agency Stillpool and Director Ed McCulloch, the Hamptons advert forms part of a major integrated campaign that will run across all media channels kicking off with TV advertising on Boxing Day. The campaign will spread across print, social media, mobile, and is the first time that Hamptons will advertise digitally across a number of different podcasts including programmes on BBC Sounds, The Guardian and The Economist.
Lesley Cairns, Managing Director at Hamptons says: “We have created an ad which we hope will strike a chord with viewers. Grounded in real human emotion, it aims to capture the feelings of awe and excitement that is felt that first time you lay eyes on your future home. And what better way to capture this emotion than through the eyes of a child: a visual representation of their powerful connection to wonder. It’s a feeling that most can relate to; be it about your first rental, your dream home, or that property that provides you sanctuary.”
Ed McCulloch, Director: “This imaginative story taps into that powerful connection of the wonder we experience when finding the home of our dreams, while at the same time reminding the audience of the instrumental role that Hamptons plays in achieving our dreams. It was an absolute pleasure bringing these beautiful moments to life. Each one is filled with warmth and humanity, it’s something we can watch again and again.”
Watch Hamptons TV ad here: https://www.hamptons.co.uk/experts#/
Notes to editors For further information please contact: Camilla Nash Senior PR Manager E: nashc@hamptons.co.uk
