Hamptons, one of the UK’s leading estate agents, has returned to television with the launch of its third brand TV advert, The Right Pair of Shoes, narrated by actor and comedian Robert Webb, best known for the British sitcom Peep Show.
Launching today, two versions of the new TV ad form the centrepiece of a fully integrated, multichannel, brand campaign designed to reach across the business's 85 branch network.
The 20-second ads, made by Atomic London, build on the themes established in previous campaigns and continues the ‘it’s a journey, we’ll get you there’ message. The ad opens on everyday characters dressed for the wrong kind of journey, with formal clothing paired with impractical shoes, before a match cut reveals them switching into footwear better suited to what lies ahead.
The advert positions Hamptons as the ‘right pair of shoes’: practical, supportive and knowledgeable, helping customers move forward with confidence.
Mary Beeton, Executive Head of Sales at Hamptons comments: “Our return to TV marks a confident start to the year. It reflects the momentum we’re seeing across our markets, and reinforces our commitment to staying front of mind with movers.
With renewed activity in the property market, it’s a crucial time to invest in our brand and highlight the essential role our expert agents play in navigating what can at times be a complex and emotional process.”
The hero film is supported by a series of executions running across out-of-home, digital and social. These depict customers undertaking challenging journeys – climbing a mountain, crossing a jungle bridge or skydiving –with Hamptons cast as the expert guide, from sherpa to instructor, helping them reach their goal. Together, the executions reinforce Hamptons’ role as experienced professionals who know the best path through complex
property decisions.
Louise Rudaizky, Group Managing Director at Atomic London, added: “This campaign is about uncovering Hamptons’ real superpower – the expertise and reassurance it brings to one of life’s most stressful journeys.
Hamptons’ newest iteration of ‘It’s a Journey, we’ll get you there’ campaign is designed to build awareness and consideration for Hamptons in a crowded and competitive market place. By reflecting the emotional reality of moving home, we’ve created work that feels honest, human and meaningful to the people going through it.”
Hamptons has chosen to invest in highly targeted TV spend through Sky AdSmart. This enables the business to deliver tailored messaging to specific locations and demographics, ensuring greater relevance at a local market level while maintaining the scale and impact of a national brand campaign.
The TV launch is supported by a significant out-of-home presence across key commuter spots, including national rail stations, the London Underground, roadside billboards connecting towns and cities within Hamptons’ network. The campaign runs nationwide, with a particular focus on London and the South of England.
Watch the TV ad here: Brand Journey Landing Page.
Launching today, two versions of the new TV ad form the centrepiece of a fully integrated, multichannel, brand campaign designed to reach across the business's 85 branch network.
The 20-second ads, made by Atomic London, build on the themes established in previous campaigns and continues the ‘it’s a journey, we’ll get you there’ message. The ad opens on everyday characters dressed for the wrong kind of journey, with formal clothing paired with impractical shoes, before a match cut reveals them switching into footwear better suited to what lies ahead.
The advert positions Hamptons as the ‘right pair of shoes’: practical, supportive and knowledgeable, helping customers move forward with confidence.
Mary Beeton, Executive Head of Sales at Hamptons comments: “Our return to TV marks a confident start to the year. It reflects the momentum we’re seeing across our markets, and reinforces our commitment to staying front of mind with movers.
With renewed activity in the property market, it’s a crucial time to invest in our brand and highlight the essential role our expert agents play in navigating what can at times be a complex and emotional process.”
The hero film is supported by a series of executions running across out-of-home, digital and social. These depict customers undertaking challenging journeys – climbing a mountain, crossing a jungle bridge or skydiving –with Hamptons cast as the expert guide, from sherpa to instructor, helping them reach their goal. Together, the executions reinforce Hamptons’ role as experienced professionals who know the best path through complex
property decisions.
Louise Rudaizky, Group Managing Director at Atomic London, added: “This campaign is about uncovering Hamptons’ real superpower – the expertise and reassurance it brings to one of life’s most stressful journeys.
Hamptons’ newest iteration of ‘It’s a Journey, we’ll get you there’ campaign is designed to build awareness and consideration for Hamptons in a crowded and competitive market place. By reflecting the emotional reality of moving home, we’ve created work that feels honest, human and meaningful to the people going through it.”
Hamptons has chosen to invest in highly targeted TV spend through Sky AdSmart. This enables the business to deliver tailored messaging to specific locations and demographics, ensuring greater relevance at a local market level while maintaining the scale and impact of a national brand campaign.
The TV launch is supported by a significant out-of-home presence across key commuter spots, including national rail stations, the London Underground, roadside billboards connecting towns and cities within Hamptons’ network. The campaign runs nationwide, with a particular focus on London and the South of England.
Watch the TV ad here: Brand Journey Landing Page.
