As the festive season approaches, you may be wondering when the best time to list your property next year is. And you won’t be the only one.
The time between Christmas and New Year is the perfect opportunity for couples, friends and families to discuss their plans for the year ahead. Data suggests this materialises in a flurry of activity online from Boxing Day any beyond into January.
A boost in online visits
Boxing Day, traditionally a day of relaxation and leftovers, has become a key date in the property market calendar. According to data from Rightmove, there were 82% more visits on Boxing Day 2022 compared to Christmas Day 2022. This significant increase suggests that potential buyers are using this downtime to browse and shortlist properties.
January jump in interest
It's not just Boxing Day that sees a surge in activity. The second week of January 2023 saw a 69% increase in visits to Rightmove compared to the first week of December 2022. This indicates a fresh motivation at the beginning of the year, as people aim to make lifestyle changes and fulfil New Year resolutions, which often include moving house.
Valuation requests peak
Interestingly, 5th January 2023 was Rightmove's third busiest day ever for people requesting agents to come out and value their homes. This indicates a strong intent to sell, and could spell a competitive and dynamic market for buyers, offering a wider choice of properties.
Data from Zoopla also supports this trend of increased activity during the New Year period. Every January and February, home-related searches on Google increased by up to 40% compared to the previous December. Furthermore, home-related searches on Zoopla saw an even more impressive increase, up by 47% in January 2023 compared to December 2022.
Therefore if you're considering selling your home, get in touch with us sooner rather than later. With a captive audience of motivated buyers and a surge in online activity, between now and January could be the perfect time to list your property.