Residing in Balfron Tower comes with an array of benefits. The building is pet-friendly, welcoming both cats and dogs, and a responsive onsite team is ready to address day-to-day enquiries.
Moreover, residents enjoy secure internal bicycle storage and have access to individual smart parcel lockers. The Way of Life app acts as a dedicated hub for managing tenancy details and handling quick tasks such as booking spaces. Parking is also available to residents at an extra cost.
In alignment with Goldfinger’s philosophy of communal living, the service tower, which imparts the building's distinctive silhouette, has been cleverly transformed into a series of unique shared spaces by Studio Egret West and Ab Rogers Design.
Uncover a cosy red cinema room on the third floor, complete with a state-of-the-art audio-visual system and comfortable armchairs. For supper clubs and special occasions, a fully-equipped kitchen on the 27th floor is connected to a bookable dining room for up to twelve by a powder pink slatted staircase. Other levels house a fitness space, a mirrored yoga studio with a ladder barrel, and a communal roof garden that emphasises naturalistic planting.
Residents also have the privilege of utilising various distinctive co-working spaces within the property. The library is adorned with mid-century hues and features modernist Robin Day recliners, complemented by apple green shelves stocked with reference books on art, design, and architecture. Two other unique workspaces showcase elements like cork walls and architectural bar lighting, providing spacious desks, high-speed Wi-Fi, and conveniently located plug sockets.
Apartments
There are three types of apartments available at Balfron Tower. There are collections of 1, 2, and 3 bedrooms all available in different layouts and sizes.
Prices start from:
- 1 beds: £1715pcm
- 2 beds: £2190pcm
- 3 beds: £3235pcm
Sew contemporary apartments
Designed by Studio Egret West, this residence is an integral part of the thoughtful retrofitting of an east London landmark.
The exposed concrete structure is complemented by natural materials, and every fixture has been meticulously chosen for both style and durability. The apartment is fully furnished with custom pieces crafted specifically for Balfron Tower. These include a deep-filled sofa with a midcentury silhouette, a cocooning armchair upholstered in cosy bouclé, a coffee table with a terrazzo top, a sideboard, and a steel bookshelf.
In the dining area, a contemporary table with tapered legs is surrounded by enough curved-back chairs for the entire group. Each bedroom is equipped with a double ottoman storage bed featuring an upholstered headboard, as well as a solid wood bedside table and chest of drawers.
Sew and AB Rogers Heritage apartments
Situated in Balfron Tower, one of only six heritage apartments, this space preserves the original 1960s layouts by Ernő Goldfinger’s office.
With underfloor heating, preserved fixtures, and a private terrace or balcony, it's a classic design updated for the twenty-first century. As part of the east London landmark's retrofit overseen by Studio Egret West and Ab Rogers Design, the apartment draws inspiration from Goldfinger's archive and his Hampstead home.
Furnished with bespoke pieces designed for Balfron Tower, it includes a deep-filled sofa, a bouclé-upholstered armchair, a terrazzo-topped coffee table, a sideboard, and a steel bookshelf. The dining area features a contemporary table with tapered legs and ample curved-back chairs, while the bedrooms include a double ottoman storage bed, a solid wood bedside table, and a chest of drawers.
Ab Rogers apartments
Designed by Ab Rogers, this residence is an integral part of the thoughtful retrofitting of an east London landmark. The palette is informed by research into the Goldfinger archives, and each fixture has been meticulously chosen for both style and durability.
The house is fully furnished with custom pieces crafted specifically for Balfron Tower, such as a deep-filled sofa with a midcentury silhouette, a cocooning armchair upholstered in cosy bouclé, a coffee table with a terrazzo top, a sideboard, and a steel bookshelf. In the dining area, a contemporary table with tapered legs is surrounded by enough curved-back chairs for the entire group. Each bedroom is equipped with a double ottoman storage bed featuring an upholstered headboard, as well as a solid wood bedside table and chest of drawers.
Local Area
Nestled at the convergence of the Limehouse Cut canal and the Bow segment of the River Lea Navigation, well-connected Poplar is closely associated with the waterways of east London.
Poplar boasts a variety of arts and community initiatives, such as the R-Urban eco hub featuring garden workshops and Poplar Works, a makerspace that accommodates the acclaimed E5 Bakehouse alongside forty studios for artists and designers.
The historic market at Chrisp Street and the anticipated revitalization of Aberfeldy Village to the east are both poised for significant regeneration. On the weekend, treat yourself to a delightful shopping experience at the Canary Wharf Shopping Centre.
Transport
The closest Docklands Light Railway stations include Langdon Park, All Saints, Blackwall, East India, Poplar, and West India Quay. For tube services, The Canary Wharf Elizabeth line provides rapid connections to various key destinations:
- Whitechapel: 3 minutes
- Liverpool St: 6 minutes
- Farringdon: 9 minutes
- Tottenham Court Road: 12 minutes
- Paddington: 17 minutes
- London Heathrow: 45 minutes
