Motivated sales market with many new buyers searching and properties available
With a looming Budget, static interest rates, and speculation around potential tax reforms, you might expect the Autumn market to feel a little subdued. But at Hamptons, September told a different story.
We saw more new buyers begin their property search than in any month since March, and listed more homes for sale than we have since May. It suggests that many are simply tired of waiting and are ready to move.
For some - especially downsizers - the Budget has actually spurred action. We’ve seen a flurry of large family homes and estates selling at competitive prices, driven by a desire to get ahead of potential changes.
Whatever the size, location or value, realistic pricing remains key to attracting interest. Buyers are discerning, and homes priced in line with market conditions are the ones that are selling. With many buyers motivated to secure a new home before Christmas, the market may not be booming, but it’s very much alive.
Mary Beeton, Interim Managing Director
The 2025 seasonal peak brings frenzied rental activity
Market conditions were frenzied in September, as the number of new tenancies rose 3.5% year on year and reached their seasonal peak. With newly instructed properties up 19% year on year (17% ahead of August) there was some welcome relief for tenants from the fierce competition of recent times. Applicant numbers softened by 3%, gently easing the supply-demand imbalance; albeit still leaving 5.3 tenants to compete for every new property (down from 6.4 a year ago).
A 4-fold increase in the number of inbound corporate and executive relocations in the month, as well as a 25% increase in short lets (below 6 months) driven by short-term contracting, maintained high tenant-quality. New tenancies across Hamptons’ Build To Rent portfolio achieved record levels too; a clear sign from today’s renter that beautiful accommodation, lifestyle amenities and on-site services are worth the rental premiums these schemes attract.
Rents rose 3% in the month, a 2025-high, as landlords of new and existing tenancies prepare for the impact of the imminent Renters' Rights Bill by ensuring they achieve market rents. For advice about the Bill please contact your local Hamptons team or visit our knowledge hub below; we’re here to help you navigate the changes.
Catherine Westling, Executive Head of Residential Lettings & PRS
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