Research articles

Stock shortage fuels bidding wars

Record low stock levels combined with high demand have created a perfect storm for bidding wars to break out.

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Landlord sell-off slows to seven year low

Our March 2021 lettings index shows that last year the average landlord sold their buy-to-let for £82k more than they paid for, marking the first annual rise in profit for more than four years.

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The difference a decade can make

We take a look at how the housing market has changed between the 2011 and 2021 census.

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Prime Central London Market Insight

For the first time in 30 years, London's population is falling. So what does this mean for London’s most exclusive housing market?

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The evolution of Help to Buy

April marks the introduction of price caps alongside the reinstatement of the mortgage guarantee element. But will this change the dynamics for would-be first-time buyers?

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February 2021 Lettings Index

Rental growth outside London hit the highest figure on record since the index began in 2012.

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Budget Briefing

It’s becoming clear that The Chancellor is putting the housing market near the top of his agenda to aid the recovery.

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The space race continues

Despite the rapid pace of the vaccine rollout, the pandemic induced desire for space shows no sign of abating. Price growth has continued to strengthen, buoyed by a shift in the mix of homes sold.

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International buyers: 2020

Covid-19 may have halted global travel last year, but that didn’t dampen interest from international buyers purchasing London property.

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Off-Plan Sales Index

Our first Off-Plan Sales Index shows that 33% of new home completions in England and Wales last year were sold off-plan, equating to 49,000 new homes. Off-plan sales are those

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February Market Update

While history shows the market slows towards the end of most stamp duty holidays, the lockdown induced desire for space has meant demand from buyers has held firm.

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Second home spending spree

The pandemic-induced lifestyle shift combined with a stamp duty holiday has sparked a boom in demand for second homes.

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Pros and cons of incorporating a buy-to-let

The removal of tax relief on mortgage interest payments has led to a record number of new buy-to-let limited companies being formed. Here are the reasons why.

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Cash loses its crown

January 2021 lettings index - the stamp duty holiday has accelerated the fall in cash landlord purchases, with just 52% of landlords purchasing with cash in 2020.

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Rental growth outside the capital accelerates

January 2021 lettings index - Nationally the rate of rental growth picked up for the sixth month running. Across Great Britain rents rose 4.3% in January 2021, up from 4.1% in December.

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The rise of the millionaire first-time buyer

While the coronavirus pandemic has undoubtedly hit younger households more than other workers, perhaps surprisingly it’s also led to an increase in the number of million pound first-time buyers.

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Welcome to the £1million pound club

Homes in London and some of the more expensive areas of the South were among the first regions to break through the price barrier, but the ripples have been spreading far and wide ever since.

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Moving Miles

From late spring onwards there has been a 20% jump in the average distance buyers have moved, an increase of 0.6 miles.

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Market momentum spills into the new year

So far this month sellers have achieved the highest proportion of the asking price in any January since our records began.

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Record number of buy-to-let companies set up in 2020

December 2020 Lettings Index - Last year there were a total of 41,700 buy-to-let incorporations, an increase of 23% on 2019.

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Rental Recovery

December 2020 Lettings Index - December marked the first time since the onset of the pandemic that prospective tenant numbers surpassed 2019 levels.

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London leavers buy 74k homes outside the capital

The highest level in four years as households move further than ever before.

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Investors race to complete before 31st March 2021

With the end of the stamp duty holiday looming, landlords made up 15% of buyers in Great Britain in November - the highest figure since December 2016.

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Flats offer landlords rising returns

Since the market re-opened in May, investors purchasing flats have been achieving record yields.

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Flipping is on the up

The proportion of homes flipped (properties bought and sold within a 12 month period) across England and Wales is now at the highest level since 2008.

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The new Help to Buy Scheme 2021

The Government recently announced changes to the current scheme which will see a new Help to Buy: Equity Loan scheme aimed specifically at first time buyers. What will this mean for the market?

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Lettings Index October 2020

Following six month’s of stagnation, rents in Great Britain rose for the first time since the Coronavirus pandemic began. But rents in rural areas picked up, whilst those in cities fell.

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Are flats falling out of fashion?

The re-opening of the London market in May saw activity return to every corner of the capital, from Barking to Belgravia. However, sales of flats, have been slower to return to pre-pandemic levels.

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The real housing market slowdown

The share of homes exchanging within 3 months has fallen as activity in the housing market rises and stretches capacity.

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Share of cash buyers falls post pandemic

The UK may have fallen into the deepest recession on record, yet the housing market is booming. But our research shows that cash buyers have been slow to emerge since the pandemic.

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Help to Buy headwinds?

With the Help to Buy scheme changing in the first quarter of next year, we take a look at how it’s become a rite of passage for many first-time buyers and whether that could change.

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Is London really falling out of fashion?

One of the most typical responses to the Coronavirus pandemic has been for movers to flee big cities, particularly London. But coronavirus has also brought a wave of “reverse movers” too.

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Lettings Index September 2020

Between the housing market re-opening for busines in May and the end of September, the total number of homes let across the country fell by 5.3% compared to the same period last year.

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Fewer investors are coming up against first-time buyers

Despite investors enjoying stamp duty holiday savings, fewer of them than ever before are coming up against people buying their first home.

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Housing Market Forecasts

This year’s housing market has been like no other. The strength with which the market re-bounded from lockdown caught many by surprise, but the question we’re all asking, is how long can this last?

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Shared ownership on the up

As housing associations up their development pipeline across the capital, London saw more shared ownership schemes launched last year than in any previous year.

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Lettings Index August 2020

We all want more space. It’s been widely reported that owner-occupiers have, since lockdown restrictions were eased in May, upsized their homes, but tenants have too.

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Time to sell reaches record low

The average time it takes to sell a home in Great Britain has shifted from a record high to record low in just two months.

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Stamp duty holiday - one month later

The introduction of the stamp duty holiday has given a further boost to the housing market which was already showing strong signs of recovery even before its introduction.

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Lettings Index July 2020

Short lets drive up London rental market stock as rents continue to fall.

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Early Upsizers

People are choosing to move home more quickly and it seems that it's a combination of lockdown and a stamp duty holiday that's acting as the catalyst.

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London Newsletter Summer 2020

The late spring of 2020 will undoubtedly go down in the history books as one of the most tumultuous in British history.

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Lettings Index June 2020

The June lettings index provides us with the first opportunity to report on how the economic damage caused by Covid-19 has impacted rents on newly let properties.

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The Chancellor’s Summer Statement

In his Summer Statement the Chancellor, Rishi Sunak, outlined a range of measures designed to retain jobs, create employment and kickstart the economy.

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Lettings Index May 2020

Capital growth, is we know, important to landlords. While rents provide a regular monthly income stream, a large proportion of an investors’ overall return comes from house price growth.

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What next for house prices?

There is much talk of a ‘new normal’ but much less agreement as to what the changes to the economy caused by the pandemic mean for the housing market.

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Londoners heading out of town

Londoners, it seems, are on the move and they're heading out of town. In April 15%, or three out of 20 applicants, who registered in one of our branches outside London were from the capital.

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First-time buyers on the up

First-time buyers led the increase in demand to buy a home last month. In April, first-time buyers made up 44% of those searching for a property to buy, up from 24% in the same month last year.

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Hamptons Lettings Index April 2020

Lockdown has meant that we've all been moving less. Our latest lettings index shows that the average time to let a property in Great Britain rose to a record high in April.

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Lettings Index March 2020

Seven out of ten (70%) tenancies that were due to end in March were renewed, the highest level recorded in any March since 2008 when 77% of tenants renewed.

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Lettings Index February 2020

Cities in the South are now posting some of the country's strongest rental growth, widening the gap between them and the North.

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London Moves Report 2020

The link between London’s housing marketing and the rest of the country should not be underestimated. This research report explores the dynamics behind the moves between town and country.

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Lettings Index January 2020

The number of private landlords in Great Britain falls to 7 year low.

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International Buyers H2 2019

International buyers fall in Greater London in H2 2019, but Prime Central London bucks the trend.

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Space gain January 2020

Last year 73,000 people headed out of London bound for the country. For many it wasn't just the promise of a better work/life balance but the prospect of gaining more space.

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Lettings index December 2019

Last year tenants across Great Britain spent a record £62.4 billion on rent, £3.1 billion more than in 2018.

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London leavers bought 73,000 homes in 2019

Last year London leavers heading out of the capital bought 73,000 homes. While a significant number, this is 4% lower than the 2016 peak when 75,690 homes were purchased by Londoners.

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Monthly Lettings Index November 2019

Rental growth in Great Britain accelerated throughout 2019, moving back towards its long-term average.

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Selling off-market

The practice of selling London properties off-market is on the rise. So far this year 11% of sales in the capital were off-market.

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Proportion of homes bought with cash falls

As house prices have risen over time, the proportion of homes bought with cash has fallen to a record low.

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Monthly Lettings Index October 2019

Proportion of homes let by overseas based landlords rises for the first time since our records began in 2010.

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First-time buyers on the rise in London

First-time buyers purchased 44% of homes in the capital during the first three quarters of this year, reaching the highest level since our records began.

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Where London leavers move to

Whether renting or buying, our analysis shows that the majority of London leavers move to areas just outside Greater London.

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Areas more expensive than London

London has always been the most expensive region in the UK to buy a home, but house prices haven’t risen equally, meaning that the price gap between London and the rest of the country has widened.

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Retirees moving into London on the rise

Whilst Millennials are leaving the city in ever greater numbers to purchase homes, the number of retirees moving back into London has risen.

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Fall in sales of +£1million homes in London

The latest Land Registry figures show that 9% of homes sold in the capital in the first half of 2019 sold for over £1 million, down from 11% in the first half of 2018 and the first fall since 2012.

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House prices since the EU referendum

Since the EU referendum took place in 2016, property prices in areas that voted to leave have risen almost twice the rate of those that voted to remain.

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The UK economy since the EU referendum

Following the EU referendum in June 2016, sterling depreciated more than 10% against the dollar and has fluctuated ever since based on the chances of a deal.

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Average rent of a one bed property in London

The average rent of a one bedroom home in London has risen by 1.3% (year-on-year rental growth).

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Monthly Lettings Index September 2019

Proportion of homes let by accidental landlords falls for the first time in five years as tax changes loom.

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Monthly Lettings Index August 2019

Tenants in their 20s spend a third of their income on room rents. Brighton is the least affordable city to rent a room.

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Time to let a home falls to record low

The average time it took to let a property in Great Britain fell to 20 days during the first seven months of this year. This is the shortest time since our records began in January 2014.

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Monthly Lettings Index July 2019

Time to let a home falls to record low of 20 days.

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Prime Londoner on the move

Londoners are on the move, out to the country. Over the last 12 months, 43% of prime London movers said goodbye to the capital; a record proportion and significantly higher than the 33% low in 2013.

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Monthly Lettings Index June 2019

More than one in ten homes now let by company landlords; the highest level in 8 years.

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Monthly Lettings Index May 2019

Number of households rented by over 50’s rises 61% since 2012.

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Monthly Lettings Index April 2019

Landlords selling up made £79,770 average gross gain in 2018. Landlords selling in London made an average gross gain of nearly £250k.

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Monthly Lettings Index March 2019

59% of London-based landlords invest outside the capital. A 17% increase since pre-stamp duty surcharge which was introduced on second homes 3 years ago.

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Monthly Lettings Index February 2019

15% jump in the proportion of London landlords buying with cash.

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Prime & Country House market insight

Despite ongoing uncertainty resulting in a fall in the number of transactions in Great Britain last year, there were more +£2 million homes sold in the South last year than ever before.

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Monthly Lettings Index January 2019

Tenants spend £59.1 billion on rent in 2018. £1.9 billion less than in 2017 and the first annual fall in over 10 years.

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