Date Issued: Friday 20 November 2020
Leading estate agents Hamptons, announced today, a new look which forms part of a transformational brand refresh. The new design will see the introduction of a new logo and will go live across the company's network of 90 branches from 7 December 2020. From this day Hamptons' offices will look different, sales and lettings boards will change, along with window cards, social media posts, stationary and the website.
The refresh, which has been carried out by award-winning branding and experience agency I-AM, introduces a new typeface and a colour pallet of rich dark blue with a coral accent. The design also incorporates a new master strapline: 'The Home Experts'. This underlines not just Hamptons' heritage, but the complete property service which ensures expert guidance every step of the way through a client's property journey. Still an international business with over 100,000 overseas listings in 29 locations Hamptons will become 'The Home Experts' and international will sit alongside other divisions including sales, lettings and new homes.
Lesley Cairns, Managing Director at Hamptons: “This is an exciting and pivotal moment in the life-span of Hamptons. Last year we celebrated our 150th birthday - it was a year of celebration, but also reflection and an opportunity to consider our impact over the next 150 years. As a business we have never stood still and always adapted to meet the changing needs of our customers. Contemporary in design, the new look reflects the business today while adhering to the core values that set us and our customers apart when we first opened our doors in 1869. We're thrilled with the results and so proud of our new clothes. We hope you like our new look too!"
Pete Champion, I-AM Partner & Creative Strategy Director: “Sometimes design is about chemistry. The creative collaboration on the new Hamptons brand strategy, positioning and creative expression, was right from the start a case of like-minded vision. So much more is possible when you’re working as true partners. At I-AM we were inspired by the discovery of a truth to be told - a story of service provided daily by Hamptons that genuinely enriches lives, in a sector often negatively perceived. When the substance is this differentiating, the ‘style’ follows naturally. Our work brings a warmth and humanity that better expresses what Hamptons have always done and will continue to do - at a time when the property market is more dynamic than ever.”
Notes to editors
For further information please contact:
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Hamptons is a leading residential estate agent and property services company, operating in London and the South of the UK.
Hamptons offers a wealth of award-winning services including UK and international Sales, Lettings, Property Management, Corporate Services, Residential Development, Development Land, Valuation Property Finance, and is a subsidiary of Countrywide, the UK’s largest estate agency and property services group.
I-AM is a multi-disciplinary strategic creative agency, covering brand identity, architecture, and physical & digital experience design. Founded in 1997 in London, UK, I-AM has four offices around the world, with 100+ creative strategists and designers working across diverse sectors, markets and specialisms in all aspects of brand creation and development.