Leading estate agent Hamptons, has today announced the release of its first TV commercial. Part of an integrated campaign, the TV ad will play a key part in a series of nationwide advertising following the businesses brand refresh earlier this month.
The commercial, titled: 'Hamptons: The Home Experts' will launch on Boxing Day and will run for a total of four weeks. During this time, it is estimated that the ad will be viewed 730,000 times and will reach 1,430,000 households throughout the festive period, and early into 2021.
Lesley Cairns, Managing Director at Hamptons: "Earlier this month we revealed our brand new look to the world and now we're closing 2020 on yet another high with the release of our first ever TV commercial. Debuting on Boxing Day we hope to reach into the homes of many as they settle down to enjoy the festive season.
Our commercial is inspired by the people we meet every day and their different property needs, at various stages of their lives. We wanted to show that we really understand that buying or renting property isn’t just about bricks and mortar or the process, there’s so much more to it than that. Your home is important, it's special and it’s a big part of your life."
The advert will play on digital TV and the promotional content will reach 'smart' televisions only. This is designed to reach a much more targeted audience than traditional broadcast television advertising and uses demographic and location data. The use of digital TV advertising enables the advert to play on mobiles and tablets as well as TV accessing all major channels, and on-the-go and on-demand TV environments.
View ‘Hamptons: The Home Experts’ here.
Notes to editors
For further information please contact:
Senior PR Manager
T: 07789 266 277
Hamptons is a leading residential estate agent and property services company, operating in London and the South of the UK.
Hamptons offers a wealth of award-winning services including UK and international Sales, Lettings, Property Management, Corporate Services, Residential Development, Development Land, Valuation Property Finance, and is a subsidiary of Countrywide, the UK’s largest estate agency and property services group.