W8 is London’s Top Performing Postcode in 2011
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W8 is London's Top Performing Postcode in 2011. Area sees 14.8 per cent growth in property asking prices.

W8 (Kensington and Holland Park) was the top performing London postcode in 2011, according to a new quarterly research series launched today by Hamptons International. 

Collaborating with PrimeLocation.com to analyse more than 6,500 property listings, Hamptons International has calculated the top performing London postcodes for house price growth in 2011 by comparing Q4 2010 with Q4 2011 asking prices.  Going forward, the research series will measure asking price fluctuations across Greater London postcodes on a quarterly basis.

On a Pound per Square Foot (psf) basis, the results highlight that W8, covering Kensington and Holland Park, was London's top performing postcode in 2011, with average asking prices in the area increasing by 14.8 per cent between Q4 2010 and Q4 2011. 

WD3, covering Rickmansworth, saw the second highest asking price growth of all London postcodes, with an increase of 13.8 per cent in asking prices of properties on the market throughout the course of last year.

This was matched by E14 (Canary Wharf) and SW3, covering Chelsea and Knightsbridge, the latter seeing growth of 12 per cent last year.

London's Best Performing Postcodes


Top 5

Q4 2010 (psf)

Q4 2011 (psf)

Year on Year Growth

W8 (Kensington area)




WD3 (Rickmansworth & area)




E14 (Isle of Dogs & area)




SW3 (Chelsea area)




W12 (Shepherds Bush area)





Adam Challis, Head of Research at Hamptons International, commented "The hot housing market in Central London continues to lead London house price growth. The Kensington market in particular benefitted from international demand as well as increasing interest from domestic purchasers in the second half of 2011."

"Unlike sales agreed in Prime Central London that are at or near asking prices, typically sellers in the Rickmansworth area are having to accept discounts of between five and seven percent in order to agree a sale. A lack of realistic pricing is holding back activity in this area, with the typical achieved price being somewhat lower than these asking price figures might suggest."

The research also looked at London's most expensive postcodes during Q4 2011.  The results highlighted that Prime London averages are nearly two and a half times higher than the Greater London average at £665 pounds per square foot.

London's Most Expensive Postcodes in 2011

Prime London

Q4 2011 (psf)

Greater London


SW7 (South Kensington & Knightsbridge)


SW1 (Belgravia)


SW3 (Chelsea)


W1 (Mayfair & Fitzrovia)


W8 (Kensington & Holland Park)


London's Least Expensive Postcodes in 2011

Prime London

Q4 2011 (psf)

TW19 (Stanwell & Wraysbury)


SE28 (Thamesmead)


BR1 (Bromley)


RM7 (Rush Green & Romford)


SE12 (Lee)


Challis concluded: "Economic uncertainty on a global scale forced the wealthy to retreat to the comfort of safe haven investments in 2011, including prime London property.  We also saw demand from UK buyers increase towards the second half of 2011 as UK purchasers have come to accept the new market reality."

"Beyond the heat of the Central London property market, reasonably priced property in Greater London can still be found. Buyers should consider fundamentals such as transport links and local amenities, while spotting areas earmarked for regeneration in order to benefit from longer term capital growth."

Note to editors:
The Hamptons International quarterly research series is based on data from PrimeLocation.com. The Q4 2011 analysis is based on more than 6,500 individual sales records. All data is cleansed to remove duplicate and old listings, as well as any erroneous information, in line with the standard methodology as developed by Data & Research team at PrimeLocation.com.

For media enquiries please contact:
Aisling Gray, Senior PR Manager, Hamptons International
020 7758 8422/ 0778 611 8634/graya@hamptons-int.com  

For research enquiries please contact:
Adam Challis, Head of Research, Hamptons International
020 7758 8438/ 07760 163 120/ challisa@hamptons-int.com

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