A Focus On Fulham: More Sales Above £1m Than Any Other Area in London in 2014
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Hamptons International Research looks at the local dynamics of the Fulham housing market

Fulham has seen more sales above £1m than any other area in London so far in 2014 and prices are now 2.3 times the wider London average, according to new research from Hamptons International.

Fulham is home to 65,000 residents living in 28,600 properties, is one of London’s most established village districts and saw price growth of 18 per cent in the last 12 months alone.

Buyer Profile
Fulham sees a steady flow of buyers moving from Prime Central London, with a third of movers coming from the neighbouring Royal Borough of Kensington and Chelsea (RBKC) and Westminster. These prime migrants are most certainly drawn by the opportunity to get more for their money. The average three bed property sells for £838,000 in Fulham, compared with £1,627,000 in RBKC.

Buyers looking in the area today have an average budget of between £800,000 to £1.7 million, with the majority (45%) looking for a two-bed property. One in four look for a three bed, 19 per cent look for a one bed and 11 per cent looking for a home with four or more bedrooms. Almost half (44%) of buyers in Fulham are buying in cash, driven by cash purchasers from more expensive areas of the capital and wealthy investors. More than a quarter (28%) are home-movers and just three per cent are first time buyers.

Fulham Prices

Property Type

Average Price in Fulham

Greater London Average Price

Average Rent in Fulham/week

Greater London Average Rental

1 bed





2 bed





3 bed





4 bed





12 Month Growth (March 2013 to March 2014)

Up 18%

Up 12.4%

Up 1%

Up 6.8%


Other Areas in London With Sales Above £1m


Year to Date £1m+ Sales















Notting Hill




West Kensington


Source: Land Registry




New Homes in Fulham
As well as its great appeal as one of London’s most established villages, price increases in Fulham have been driven by a chronic lack of supply over recent years and months. New build only accounted for five per cent of home sales in the last 12 months, only half the London average and only 170 home were built in the entire Hammersmith and Fulham Borough between 2013 and 2014. However a larger number of new homes started, 750, indicates there will be more choice for purchasers in the coming months and years. There are currently seven schemes in the area with homes to sell.

London Square

Developer: London Square

Type: 3-5 bed town houses

Prices: from £2.6m


Hurlingham Walk

Developer: St James

Type: collection of mansion block style luxury apartments

Prices: from £830,000


Hurlingham Gate

Developer: St James

Type: four bedroom town houses

Prices: from £2.25m


Lillie Square

Developer: Capital and Counties

Type: large scheme with contemporary architecture

Prices: from £595,000


Fulham Reach

Developer: St George

Type: riverside scheme built progressively in stages

Prices: from £1.17m


Chelsea Waterfront

Developer: Hutchison Whampoa

Type: large mixed use waterfront development

Prices: not yet released


Fulham Riverside

Developer: Barratt

Type: riverside scheme

Prices: from £900,000



Robert Stewart, Manager at Hamptons International Fulham,said
:“Fulham is a fascinating market in which to work and has a timeless appeal to families, young people and ex-pats alike. While it has most certainly benefited from its location on the fringes of RBKC, it offers so much more than trimmings to its residents - Fulham enjoys a thriving and vibrant local community in an excellent central location with amenities and green spaces a-plenty. While transactions have grown 11 per cent in the past 12 months – an excellent sign of sustainable market recovery – many of Fulham’s residents will stay for a lifetime to enjoy the excellent lifestyle it affords.”

Johnny Morris, Head of Research at Hamptons International, added: “Fulham is one of the most active higher value markets in London. Turnover is high, transaction numbers are growing and so far this year it has seen the most £1m+ sales of any area in London. The flow of wealth from Kensington and Chelsea and a lack of new homes has seen prices rise 18 per cent in the last year. While price growth will likely moderate over 2014, strong activity levels and an increase in new build homes coming to the market point towards a healthy market place for the rest of 2014.”

For media enquiries please contact:
Camilla Hopkins, Senior Press Officer, Hamptons International
020 7758 8468 / 07876 445 493 / hopkinsc@hamptons-int.com

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