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Development Consultancy

Our Development Consultancy team offer developer-focused advice which spans from the point of site acquisition, all the way to creating successful sales and marketing strategies.

Our projects range from niche high end schemes in Prime Central London, to large scale mixed-use projects in regeneration areas. We provide comprehensive pricing advice in order to secure the maximum Gross Development Value (GDV).

Always offering the most up to date insight with the full understanding of local market characteristics and in-depth market analysis, you will receive nothing but the best advice.

Within the pre-planning process, we work closely with project managers, architects, planning consultants and engineers to sculpt development proposals, to suit the target market and ultimately maximise value and profitability.

Our specialist areas include:

  • Assessing scheme viability
  • Design advice towards the appropriate unit sizes mix and layouts
  • Option appraisals, orientation and views advice
  • Service charge and ground rent advice
  • Tactical guidance on key regeneration projects
  • Project marketing facilities
  • Specification advice
  • Market / competitor analysis
  • Scheme optimisation

Example of Projects we have worked on:

Abbey Area, Abbey Road, NW6

Abbey Area, Abbey Road, NW6

The development consultancy team previously advised the London Borough of Camden on their development proposals for Phase 1 of the Abbey Road Regeneration Project, NW6. The proposed indicative scheme for Phase 1 comprised of six aligned blocks of residential apartments located between Belsize Road and the railway line to provide a total of 140 apartments. Our scope of advice ranged from reporting on the market and local competition through to providing a detailed critique of the schemes design on a floor by floor and unit by unit basis, to ensure the product being delivered is appropriate for the target market and price point.

Tufton Street, SW1

Tufton Street, SW1

Hamptons advised a joint venture consortium of Legal & General and Wrenbridge in the design of a small (22 units) but niche office to residential conversion scheme just off the Horseferry Road in Westminster. A planning application was submitted for change of use from offices to residential and our role was to feed market information into the project team; provide guidance on achieving the optimal mix; to ensure the design of the units meets the demand of the local target market; and to ensure maximum revenues are driven from the project. We have also advised on a suitable marketing strategy, exploring various routes to market, which include both domestic and international (Asia) sales.

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