House sale gains exceed £100k for the first time

The average seller made a record amount this year, but which areas made the most?

Published under Market update and Research — Jan 2023
House sale gains exceed £100k for the first time

Soaring house price growth has boosted the money homeowners have made when they sell.  The average seller in England and Wales who bought a property within the last 20 years and sold in 2022 made a record gross profit of £108,000, up from £96,220 in 2021.  In percentage terms, the average seller sold their home for 52% more than they bought it for.  

House price gains are primarily driven by two factors – the length of time people have owned and the point at which they bought and sold in the house price cycle. A record 94% of sellers sold their property in 2022 for more than they paid for it, having owned for an average of 8.9 years.   
 

The areas with the biggest gains  

There are now 173 (or 52%) local authorities across England & Wales where the average homeowner made a six-figure gain when selling their home.  This figure has risen from 116 in 2021.  87% of these local authorities were located in the South of England, down from 94% in 2021.  

London is the only region where the average household gain exceeded £100k in every Local Authority during 2022.  In fact, there were 17 Boroughs where seller gains exceeded £200k.  Across the capital, the average seller sold their home in 2022 for £219,110 or 57% more than they bought it for, having owned it for an average of 9.3 years.   
 

In £ terms, sellers in Kensington & Chelsea saw the biggest gains, with the average household selling their home for £684,510 more than they paid for it 10.4 years ago.  Elmbridge is the only non-London local authority that sits within the top 10.  Here, the average seller sold their home for £298,500 more than they paid for it, putting it in fifth place.  

At the other end of the scale, the North East with an average gain of £37,890, had no local authorities with average gains above £100k.  Sluggish house price growth in the region since the last financial crash has meant that 14% of sellers made a loss on their home in 2022.  However, this figure has fallen from 31% in 2019.   

Slower house price growth in London over the last few years has meant that, for the first time in at least five years, Welsh sellers are now making bigger gains than Londoners in percentage terms.  In 2022, the average home in Wales sold for 59% more than its purchase price, surpassing the London average of 57%.  This also reflects the housing market cycle, with Wales having seen stronger price growth in recent years, partly due to its slow recovery from the 2008 financial crash.  

 

Flats versus houses  

2022’s record breaking gains were boosted by Covid-induced changes, with a rising share of sales coming from larger family homes that were typically bought before the financial crisis.  However, most of these profits are never seen by sellers as they are reinvested back into the housing market when they make their next purchase which has also increased in value.  

Detached homes made up 19% of sales in 2022, yet they accounted for 35% of properties selling for six figure gains in 2022.  The average detached home was sold for £186,940 (or 61%) more than its original purchase price, 3.3 times the average gain made on a flat (£57,080) in 2022.  

While the percentage gain made by house sellers increased between 2021 and 2022, weaker house price growth meant that it stayed the same for flat sellers.   

The average house seller in 2022 made a 57% gain on their home up from 51% in 2021, compared to 29% for flat owners in both 2022 and 2021.  

Flat owners, in particular, have seen weaker price growth and are nearly four times as likely to sell at a loss compared to someone selling a house.  Typically, these are first-time buyers and second steppers who have bought in the last five years and have accrued less equity in their homes. Of all the flats sold in 2022, just 34% had been bought within the last five years, down from 41% in 2020.  As such, the average flat owner who sold in 2022 bought their home 8.7yrs ago, up from 8.3yrs in 2021, 2020 and 2019.  

Meanwhile larger homes have generally been owned for longer and have therefore benefited from additional house price inflation, boosting the average gain.  Nearly a quarter (24%) of homes sold in 2022 had been bought 15-20 years ago, up from one in five (20%) in 2019.  

 

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