New Research Shows The Kitchen is the Heart of the Home and The Most Influential Room for Property Decisions
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The importance of the kitchen, long known as the heart of the home, has been confirmed by a new report from Hamptons International, which reveals that it is the most influential room in the house for property buyers.

The report, commissioned to mark a partnership between Hamptons International and AGA, reveals that half of (50%) of respondents said that the kitchen is the one room that would make or break a decision to buy a property.  There is a distinct gender divide with 47 per cent of women defining the kitchen as the most important room upon which to base a property purchase decision, compared with 33 per cent of men.

Most Important Room to Make a Property Decision Respondents Respondents
Kitchen 50%
Living room 37%
Bedroom 6%
Bathroom 4%
Dining room 1%
Utility room 1%
Games room 1%


Marc Goldberg, Head of Sales at Hamptons International, commented on the report "It's often said that meals and memories are made in kitchens and given that new homes are often bought with the heart rather than the head, it is no surprise to see kitchens top the list as the most influential room of the house.

"The kitchen is known as the heart of the home for a reason; this is where families spend a lot of their time together, cooking, eating and catching up after a day at work and school.  It is therefore a room which holds a huge amount of value both from a property perspective and an emotional perspective." 

 

When asked about aspirational kitchen appliances, almost a quarter of (24%) Britons said that an AGA cooker would be their ultimate possession.  This compares with 40 per cent of respondents who dream of owning a designer fridge, 16 per cent who dream of owning a coffee machine, 13 per cent a food mixer.  One in eight (14%) said a drop down television in their kitchen would be their dream appliance and one in 10 (9%) said they would love a high-end wine cooler.

Dream appliance Respondents
Designer fridge freezer 40%
AGA cooker 24%
Coffee machine 16%
Drop down TV 14%
Food mixer 13%
Wine rack cooler 9%


John Denney, Head of Country House at Hamptons International says: "An AGA cooker has long been a key feature of the traditional country kitchen and ensures that a kitchen forms the heart of the home. Country House buyers - and increasingly London buyers - will often view an AGA as a real selling point."

Hamptons International is a leading residential property company operating in UK and has teamed up with luxury cooker brand AGA to offer exclusive benefits to their clients.

For media enquiries please contact:
Henrietta Clayton, PR Manager, Hamptons International
+44(0)20 7758 8405/+44(0)7866 529 159 / claytonh@hamptons-int.com

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