Living ‘Happily Ever After’ Means a Lifetime of Good Health to 61% of Brits
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Living ‘happily ever after’ is not the preserve of fairytales and can be achieved by a lifetime of good health, according to a new report out today from Hamptons International.

To mark its collaboration with Disney’s highly anticipated live action version of Beauty and the Beast, Hamptons International asked the British public to select three things that describe what living ‘happily ever after’ means to them.  The majority of respondents said having good health (61%), meeting their true love (44%) and having children (34%) defined living ‘happily ever after’.

Table 1: GB Average

What Does Happily Ever After Mean?

% British Public

Having Good Health

61%

Meeting My True Love

44%

Having Children

34%

Travelling the World

20%

Getting Married

20%

Buying or Building My Dream Home

19%

Retirement

15%

A Lifetime of Learning and Self-Improvement

15%

Landing My Dream Job

10%

Don’t Know

7%

Other

6%

Living Abroad

5%

The research reveals that it is those who have never been married and younger generations who place their hope of living ‘happily ever after’ in romance.  Half of respondents (50%) who have never been married say that living ‘happily ever after’ means meeting their true love; 45% of 18-24 year olds agreed.  This is in stark contrast to the already marrieds, perhaps due to already finding ‘the one’: this group puts both good health (67%) and having children (42%) above finding their true love (38%).

The third most popular route to living ‘happily ever after’ – having children – showed polarized results among male and female respondents.  Overall, 34 per cent of respondents said having children means living ‘happily ever after’ to them but the figure was higher at 42 per cent for female respondents and dropped to 26 per cent amongst males.

Whilst 19 per cent of respondents said that buying or building their dream home means ‘happily ever after’ to them, this figure rose to 26 per cent amongst the 18-24 year olds and 35-44 year olds.  Across the regions, the figure was highest in the North East, where one in three (33%) respondents said that buying their dream home equates to living ‘happily ever after’ for them.  The figure was lowest amongst people living in the North West where just 14 per cent said owning or building their dream home would mean living ‘happily ever after’.

Lesley Cairns, Managing Director at Hamptons International, commented on the research: “Our research shows the myriad meanings that living ‘happily ever after’ can conjure up for different people at different stages of their life.  On the whole, the research suggests that fairytale notion that living ‘happily ever after’ means meeting someone to spend the rest of your life with has been demoted by the importance of a lifetime of good health.

“Proving our credentials as a nation which applauds home ownership, our research also shows that owning their own home remains one of the biggest aspirations for the British public with 19% saying that happily ever after to them means either buying or building their dream home, a figure which is highest in the North East (33%) and the 18-24 and 35-44 year olds (both 26%).”

Table 2: Regional Breakdown

Region

Having Good Health

Meeting My True Love

Having Children

Getting Married

Travelling the World

Buying or Building Dream Home

Self-improve-ment

Retirement

Landing My Dream Job

Living Abroad

GB Average

61%

44%

34%

20%

20%

19%

15%

15%

10%

5%

North East

62%

45%

35%

15%

25%

33%

8%

11%

11%

4%

North West

63%

38%

35%

21%

23%

14%

10%

21%

6%

9%

Yorkshire & the Humber

68%

33%

29%

20%

18%

20%

17%

15%

10%

6%

East Midlands

64%

47%

29%

20%

13%

15%

17%

16%

9%

4%

West Midlands

55%

53%

47%

22%

17%

17%

16%

12%

12%

3%

East of England

52%

42%

38%

25%

17%

19%

13%

13%

12%

8%

London

59%

45%

30%

15%

26%

21%

13%

11%

13%

5%

South East

63%

44%

31%

21%

16%

21%

18%

15%

6%

3%

South West

59%

42%

39%

20%

23%

18%

18%

12%

10%

4%

Wales

68%

48%

37%

19%

20%

16%

12%

20%

6%

7%

Scotland

64%

43%

32%

17%

19%

21%

17%

19%

8%

6%

The exciting, new live-action version of Beauty and the Beast, which achieved a record-breaking 128 million trailer views during its first 24 hours, sees Belle (Emma Watson), a bright and independent young woman, become a prisoner of the Beast (Dan Stevens), only to discover soon that true beauty lies within. Disney’s Beauty and the Beast is in cinemas from 17th March.

To find out more about Hamptons International’s partnership with Disney’s Beauty and the Beast, please visit your local Hamptons page or visit our website at www.hamptons.co.uk.

Notes to Editors

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,088 adults. Fieldwork was undertaken between 24th - 25th January 2017.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). Respondents were asked to pick their top three definitions of living ‘happily ever after’ from a pre-determined list of 11.  They were also given the opportunity to state another definition.

Ends

To find out more, please contact: 

Aisling Gray

Senior PR Manager, Hamptons International

T: 020 7758 8477 / 0778 611 8634

E: graya@hamptons-int.com

About Hamptons International

Hamptons International is a leading residential estate agent and property services organisation, operating in London and the South of the UK.  With more than 140 years of experience in the property market and a commitment to industry innovation and exceptional levels of customer service, Hamptons International today offers a wealth of award-winning services including UK and international Sales, Lettings, Property Management, Corporate Services, Residential Development, Development Land, Valuation and Property Finance.

With headquarters in London’s Oxford Street, Hamptons International has an international network of more than 87 offices and is a subsidiary of Countrywide, the UK’s largest estate agency and property services group.

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